Twitter: making your afterlife brand management possible

I follow Ursula K LeGuin on Twitter. Yes, I know she died in January 2018 but her estate still runs her Twitter account. Here’s a post from the account today

This is what Laura wrote:

This made me laugh. Being dead is apparently no obstacle to brand management.

This was my favourite response to the tweet:

On reading this tweet, my wife said the response should be:

‘Dear Laura,

the reports of my death have not been exaggerated.’


Ursula (resting in peace).

Do you have any other suggestions?

You can find the tweets here:

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