When I saw that Omnicron was likely to spread across the UK, pushing up our already very high infection and death rates, I decided to buy myself some good disposable masks to wear in public places.
On Sunday 28th November I ordered 20 IDOIT FFP” Face Masks from Amazon for £20.99. They arrived yesterday, Tuesday 30th November. I tried them out today and found that they were comfortable to wear and did a good job in keeping my air out of people’s faces.
I was happy. So happy that I decided to order another box of 20.
I clicked on Amazon’s ever-so-convenient ‘Buy it again’ button and was about to place my order when I saw that the price was now £23.99.
That’s an increase of a little over 14%. In three days. For the same product. From the same supplier.
Suddenly, I wasn’t so happy.
My guess is that the original margin on the product, split between idoit EU and Amazon, would have been about 14-15%. If that’s right, then the margin just doubled. In three days.
Not the design.
Not the cost of distribution.
Just people’s level of anxiety about a disease that was already killing more than 1,000 people a month in the UK and which now seems to have increased its transmissibility.
I’m sure there’s a name for that.
What do you think it is?
Suggestions are welcome.
Share them here and or with Amazon UK and Idiot EU.